Why I Coach?

Updated: Mar 28

"To grow future leaders to make a difference in a world of change"





Coaching has its roots in sports with Timothy Gallwey's “The Inner Game of Tennis”, in which the author applied coaching from the world of sports to everyday life for individuals and organisations.


But what is coaching? It is a bit of a buzzword these days and I have to be honest: I was against the word coaching for a long time. I remember challenging this word on my first day of a journey of hundreds of training hours. Soon enough I understood what coaching is: it takes you from your current position to your desired future destination in a safe manner. In fact, coaching is an amazing and transformational process. It supports healthy minds to find clarity when emotional smog disrupts us, making us lose focus and hinder performance.


Expect the unexpected and the only thing that will not change is that everything will change. Great wise words and quotes. Nice and inspiring, BUT when our dinosaur (our amygdala, emotional brain) encounters things that are unfamiliar, it wakes up and starts roaring. Our owl (frontal lobe, thinking brain) is less efficient at these situations and, in worst-case scenarios, it will fly away for a while until our dinosaur has calmed down again and it is safe to come back. This internal process impacts all areas of our lives with our loved ones and at our work.


Okay, now what is a coach?


Coaches are dealing with people and their minds. It’s a big responsibility and that’s why professional coaches are taught how to refer a client, if they feel coaching at that moment in time may not serve the client's needs. Professional coaches have to comply with the ICF competencies, which include undergoing continuous professional development to keep their coaching status.


ICF - International Coaching Federation - is one of the biggest international bodies that oversee ICF professional coaching practitioners.


Why is this important? Would you go to a doctor who wasn't qualified, or send your children to non-qualified educators? Most likely not. That’s why, as a Mimir Global founder, I made my mission to educate the Guangzhou China community on the value of professional coaching. I continue to support and build communities of professional coaches across the globe.



There is, however, no law against calling yourself a coach even if you are not credited by ICF. This is often where it can be confusing — when the word is being used in so many different contexts. There are many experienced and competent coaches out there who are not a member of a professional coaching organisation, but my recommendation is to check out credentials and speak with past clients if possible.

As part of my own coaching journey, I qualify as a GENOS International Practitioner and now practice as an Emotional Intelligence coach. I started my company with a passion to support people so they can adapt to a world of change. I strongly believe that Emotional Intelligence is a key set of skills for this, and I love to see how people grow through this process of learning.


As an Emotional Intelligence and Performance coach, I understand how valuable this process is for my clients. Having coached for hundreds of hours, it always fills me with joy and contentment when I see my clients perform because it is one more person who makes a difference.


My company's first-ever business card looked like this in 2017:



Would you like to know more about coaching and how it can support you? Follow Mimir Global on social media or send me a message or book a 15min free consultation to find out how Mimir Global can support you and your mission to perform and succeed.


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